Privacy policy

Last updated: 25 October 2026

leaven.digital provides brand strategy and consulting services for founders and organisations. This policy explains how we handle personal information when you visit our website, complete a brand assessment, contact us, or purchase and use brand.MVP.

Who we are

The data controller responsible for your personal information is Adam Kiszka, trading as leaven.digital, a sole trader operating from the Republic of Ireland.
If you have questions about this policy or how your information is used, contact us at [email protected].


Cookies and analytics

We use essential cookies to support the website’s basic functions.

If you choose to allow analytics cookies, Google Analytics 4 may use the first-party cookies ga and ga_BR0WFNJM1G on leaven.digital. These help distinguish visitors and maintain session state so we can understand how people use the website. Their default expiry is up to two years, although browsers may shorten it.

Google Analytics also has a separate setting for how long user-level and event-level analytics data is retained. That period is up to two years. You can reject optional analytics cookies using Accept essential or adjust your choice using Customize.


What information we collect

Depending on how you interact with us, we may collect:

  • Your name and email address

  • Company name, website, business role and country

  • Your responses to brand assessment questions

  • Information you provide in forms, emails or other messages

  • Purchase, order and payment-status information

  • Course account and access information for brand.MVP

  • Course progress information, such as lessons or sections started or completed

  • Certificate details, if a course-completion certificate is issued

  • Limited technical information, such as browser or device information, for website functionality and analytics

Stripe processes card payments. We receive relevant transaction information, such as payment status and order details; Stripe handles the payment card information.


How we use your information

We use personal information to:

  • Deliver your Brand Alignment Score and assessment insights

  • Respond to enquiries and provide requested services

  • Process brand.MVP purchases and provide course access

  • Track course access and progress, manage completion and issue certificates where applicable

  • Send essential purchase, access, course and support communications

  • Maintain our business and accounting records

  • Improve our website, assessments, services and course

  • Send branding insights or updates where you have chosen to receive marketing communications

You can unsubscribe from marketing emails at any time. Essential messages about a purchase or course account are separate from marketing emails.


Legal basis for processing

We rely on the following legal bases, depending on the purpose:

Providing a requested service or course

We use relevant information to respond to your request, provide the assessment, process a purchase and give you course access.

Legitimate interests

We may use relevant information to respond to general enquiries, maintain and improve our services, protect our systems and keep appropriate business records. We consider your rights and interests when relying on this basis.

Legal obligation

We retain and use certain transaction and accounting information where needed to meet our legal and tax obligations.

Consent

We rely on your consent for optional analytics cookies and for marketing communications where consent is required. You can withdraw consent at any time. Withdrawing consent does not affect processing that took place before withdrawal.


Data storage and retention

We keep personal information only for as long as needed for the purposes described in this policy, subject to legal obligations and the need to establish or defend legal claims.

Our intended retention periods are:

  • Assessment and enquiry information: up to two years after your last meaningful interaction with us.

  • Course account, progress and certificate information: while your course access is active and for up to two years after access ends or course completion, whichever is later.

  • Tax and accounting records: for the period required by law. This may be at least six years for relevant business records.

  • Google Analytics data: for the period configured in our Google Analytics property, stated in the Cookies and analytics section above.

We may retain limited information for longer where necessary to comply with a legal obligation or establish, exercise or defend a legal claim. We will securely delete or anonymise information when it is no longer needed for these purposes.


Third-party services

We use service providers to operate leaven.digital and deliver our services. These currently include:

  • GoHighLevel (HighLevel): website and form functions, CRM and contact management, the brand.MVP course platform, course access and progress tracking, and related workflows and automations.

  • Stripe: online payment processing.

  • Google: Gmail for business email and Google Analytics 4 for website analytics.

These providers process information as needed to provide their services. Some may process or store information outside the European Economic Area. Where required, we use an appropriate legal transfer mechanism, such as an adequacy decision or Standard Contractual Clauses.


Your rights

Under data protection law, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion or restriction of your information

  • Object to certain processing

  • Request a copy of information you provided to us in a portable format, where applicable

  • Withdraw consent where processing is based on consent

To exercise your rights, contact [email protected]. You also have the right to complain to Ireland’s Data Protection Commission.


Changes to this policy

We may update this policy to reflect changes in our services or legal requirements. The latest version will be published on this page.

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